DEV

At the tender age of nine, Devin Star Tailes was introduced to her
first cuss words. Her dad, mindful of his precocious daughter’s vast music
taste at such an early age, bought her Eminem’s “Marshall Mathers LP”
— the uncensored version. “It definitely changed my life,” says the
now 21-year-old artist, who goes only by Dev. “I thought it was dope that
Eminem was in hip hop but kind of playing around with different sounds… I
didn’t look at it like, ’he’s talking about killing his girlfriend.’”

You can hear the freewheeling spirit of Eminem in Dev’s music today.
She’s the feathery, rhythmic voice behind the platinum, worldwide # 1 smash,
“Like a G6.” In March 2011 alone, Dev could be heard on a staggering
three singles (“Like a G6,” “Bass Down Low,”
“Backseat”) on Billboard’s Hot 100.

“A lot of people where I’m from don’t get opportunities like
that,” says the singer, raised in Manteca, in Northern California’s
Central Valley. On a fluke, when she was just shy of 19, Dev recorded a dis
record about an ex-boyfriend over an Amy Winehouse instrumental. The Cataracs
- then, a local hip hop duo - happened to be surfing their fans sites. The
song caught their attention. “I sing really soft and weird,” Dev says,
“but if you listened to what I was singing… I was talking a bunch of
shit.”

They hit it off and Dev began driving to Berkeley on the weekends to
record with the boys. Soon their collaboration “2Nite” began buzzing
at local radio and with her parent’s blessings, Dev dropped out of junior
college, quit her job at Old Navy, and moved to Los Angeles to record with The
Cataracs full time. “We recorded the songs in the summertime,” she
says. “You can tell, they’re all sassy.” These sessions yielded
“Like a G6,” “Bass Down Low,” and “Booty Bounce.”

“Booty Bounce,” in particular, went viral, thanks to its dope
edge video, shot by visionary director Ethan Lader, and styled by female
street-wear brand Hellz Bellz. Everyone from MTV to Perez Hilton took notice,
with Hilton asking Dev to perform at his “Out in A.C.” showcase
during Halloween weekend last year. “He was dressed like Snooki,” she
says, giggling. “It was amazing.”

With the even greater success of the triple-platinum “Like a
G6,” The Cataracs and Dev high-tailed it this winter to Costa Rica to
record her album. Why Costa Rica? “We had been living in the same loft for
a year and a half in downtown L.A.,” explains Dev. “And the traffic
in and out of that loft was always really gnarly.” They stayed there for
three weeks, living right on the beach. “The first day or two, we were
literally in the ocean for two hours at time, but eventually we got it out of
our system,” she continues. “We knew we were there for work, but
anytime we wanted a break, we put our feet in the sand.”

This tropical paradise may be an unlikely locale for an artist known
for her ode to popping bottles and sober girls that act drunk. But then the
resultant album, “The Night the Sun Came Up,” (“You can do a lot
in the night before the sun comes up,” she points out), is itself
surprising. It doesn’t skimp on the dance, but it also offers more personal
tracks such as “Running South.” “It’s about moving from my
hometown that I lived in for 20 years to follow my dream,” she says. Then
Dev adds with purpose: “I’m 21 years old, and I haven’t been doing this
that long. I have cute little stories to tell, and that’s what I got to
do.”