IDENTITY PROJECT: The Greatest Ideas Ever Branded

Join us for a showcase of radical marketing, cultural interventions, and everything in between!

Sip a Mixed Economy on the Rocks, waltz through the Perfume Farm, and record your own viral jingle!

Free POM and Deep Eddy Vodka. Special performance by The New Movement. Music by 100 Flowers. 

The IDENTITY PROJECT explores different ways of giving an idea or issue an identity that will help it spread. 

Submit an entry at identityproject.tumblr.com.

Inspired by Morgan Spurlock's latest documentary, POM Wonderful Presents: The Greatest Movie Ever Sold.

Free to All! 

Brought to you by iLoveMikeLitt, Mark Studio & CTC International in collaboration with AGLIFF, Cinema East Productions, Hope Farmer’s Market, Nora K Hamerman, RajiWorld, Stem and Leaf, and The New Movement! Media sponsorship by Do512.