2012's Dia De Los Toadies moves to Labor Day Weekend 2012, returning for the third year in a row to WhiteWater Rocks in New Braunfels, Texas (between San Antonio and Austin). This year's show will start off with an intimate evening with Toadies - flipped, stripped and deconstructed on the night of Friday, Aug. 31 and lead into a full day of music on Sept. 1.
Dia De Los Toadies is now in its fifth successful year. The first Dia De Los Toadies took place over Labor Day weekend 2008 at Possum Kingdom Lake. Toadies were joined by friends Tejas Brothers, Lions, Dove Hunter and Backsliders. The show was an incredible success, selling out in advance.
The second Dia De Los Toadies took place on Saturday, Aug 29, 2009 near Rough Creek Ranch in Glen Rose. Toadies were joined by friends The Secret Machines, Bowling for Soup, Ben Kweller, Eleven Hundred Springs and The Boom Boom Box. The third Dia took place at Whitewater and featured an all star Texas line up of Black Joe Lewis and The Honeybears, Heartless Bastards, Centro-matic, Sleepercar, Girl in a Coma, Two Tons of Steel and The Bright Light Social Hour. In 2011 Dia had its strongest line up yet featuring The Sword, The Black Angels and UME.
Guitarist Clark Vogeler talks about Dia De Los Toadies:
"When
we started this thing, we were hoping that we could do it for years and
years, but we really had no idea if it would even work, or if people
would come, but here we are at year 5 already! it's grown fast and it's
already become the best weekend of every year."
Regarding the festival location:
"Of
all the places we've staged the Dia festival, Whitewater amphitheater
in New Braunfels is by far the best setup. it's right on the river,
which means that you can go out early in the day, float the river, then
walk right into the festival. there's no better way to beat the Texas
heat than to float down the river with your friends. Each year we float
en masse; 40 or 50 people floating down the river in a big sunburned,
slightly tipsy moving party. "
And last but, certainly not least, Clark talks about the line-up:
Regarding
the Dia line up for year 5, and the decision to open the invitation to
non-Texas artists: "The first 4 years, we were firm about only bringing
in Texas bands. We want to showcase all the awesome music that comes
from our home state, but this year we chose to go beyond Texas' borders
to bring 2 really awesome bands in. We brought in local mariachi bands
the first couple of years, but we've been wanting to bring in Mariachi
El Bronx (fresh off the Foo Fighters Tour) ever since we heard them.
Know they're going to bring the right vibe to the fest when they bust
out the horns, guitars and awesome mariachi suits! Secondly, we decided
to bring our soon-to-be tourmates Helmet to the festival. Helmet has
always been one of the heaviest, tightest loud bands ever. when we
realized that we didn't have to stick to Texas bands, we immediately
began working to bring them down."
Day 1 Lineup includes an Acoustic intimate show in the Biergarten: Toadies and Sixteen Deluxe
Toadies
Mariachi el Bronx
Helmet
Riverboat Gamblers
Brutal Juice
16 Deluxe
Soldier Thread
Plus 3 more bands TBA
Day 2 Lineup:
Toadies
Mariachi el Bronx
Helmet
Riverboat Gamblers
Brutal Juice
16 Deluxe
Soldier Thread
The King Bucks
Cartright
Diesel & Dixie
O’ Conqueror
The Phuss