Prince Royce

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Prince Royce’s self-titled debut more than surpassed his humble expectations. Certified Triple Platinum by the RIAA, it collected an endless list of honors and awards, and there was nothing coincidental about this success. Prince Royce arrived on the music scene armed with a powerful weapon: a sweet, genre-defining bachata version of the pop classic "Stand By Me." The authentic bachata stylings - echoing Royce's Dominican background - and the soulful qualities of the young man's voice catapulted him into stardom.

The single became the first bachata song ever to be played on mainstream radio in the United States, bringing Latin rhythms even closer to American culture. The remaining tracks on the album spoke volumes about Royce's songwriting talent and his ability to feel right at home both representing his Latin roots and as part of the American mainstream.

Now, the singer is ready to further cement his reputation with Phase II, a second album of shimmering bachata soundscapes, heartfelt Latin ballads - and a hint of mariachi, too.  Undoubtedly, it will continue expanding Prince Royce's reputation as one of the most talented young voices in new millennium Latin pop. Interestingly, the singer has achieved this level of success remaining true to his cultural roots and the seductive strains of bachata.  "When I started dreaming about becoming a singer, I felt that I wanted to contribute to the growth of bachata in this country. It's my culture, and I'm just happy to keep it alive through music."