Asher Roth is a white suburban rapper who broke through to mainstream success in 2009 with his commercial debut single, "I Love College." Born on August 11, 1985, in Morrisville, PA, a predominantly white suburban community of 10,000 people located northeast of Philadelphia, he began rapping as a high-school teenager and later began to develop a fan base while attending West Chester University, thanks largely to social networking websites such as MySpace and Facebook. His early releases include the 2006 mixtape album Believe the Hype.
Rap industry businessmen Scooter Braun (of the label Schoolboy Music) and Steve Rifkind (SRC Records) took notice of his talent and signed him to a major-label recording contract with Universal Music Group. In 2008 Roth began drumming up interest in himself on the underground rap scene with The Greenhouse Effect Mixtape. Hosted by Don Cannon and DJ Drama of the renowned Gangsta Grillz mixtape series, The Greenhouse Effect Mixtape was released online as a free download on The Daily Kush, a multimedia blog set up to promote Roth.
In 2009 he released his commercial debut single, "I Love College," a party rap novelty hit that went all the way to number 12 on the Billboard Hot 100. On the heels of this mainstream breakthrough hit and the follow-up single, "Lark on My Go Kart," Roth released his full-length solo album debut, Asleep in the Bread Aisle (2009)
Kids These Days comes from Chicago but their music comes from everywhere. With three horns, a rapper, a blues-rock trio and a female singer, KTD blends a wide range of influences -- hip-hop, jazz, soul, blues, and classic rock -- into a unique, fresh sound that breaks boundaries while honoring America's musical heritage.
He is best known as the reserved half of the Cool-Kids. With a relaxed rapping style and an interesting lyrical foundation in his verses, it probably shocks most that he is also a very talented producer.
His tracks have been related to summer jams from the 80's and with no sampling noted to date, he draws his audience mostly from the Chicago and LA rap fans. Having done a large portion of the cool-kids releases as well as featuring in other illRoots releases, he is considered a force to be reckoned with(in the near future).